The "Kobe vs. Messi: Shootout” commercial is a sequel to "Kobe vs. Messi: Legends on Board", the first commercial in the series that became a hit across the globe and has become the most-viewed commercial in YouTube’s history. Approximately 200 people took part in shooting the "Kobe vs. Messi: Shootout” commercial film and it has been broadcast across 170 countries in over 20 different languages, and it is estimated to be viewed more than 105 million times. The subsequent commercial video, jointly produced by Crispin Porter + Bogusky's London and Los Angeles offices, has been released to coincide with the release of the new motto.
In the commercial, which emphasizes the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” taken in exotic locations; such as Red Square in Moscow, The Great Wall of China, the Maldives, Bangkok and Mount Kilimanjaro, all of which are Turkish Airlines destinations.
Throughout the commercial, the competitive athletes are seen at various airports consulting the airline’s information boards for their flights. In the ad’s final shot, Messi takes a “selfie” in Sultanahmet Square in Istanbul—only to be photobombed by Kobe.
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